Mahakumbh 2025: Where Top Brands Took Marketing to Divine Heights

Mahakumbh – a fair that comes once every 144 years. This grand event has attracted more than 420 million people till date, and the number of attendees is expected to go far beyond that. Apart from the divinity of the fair, it has become a goldmine for every business associated with it. Top brands like Amazon, Coca-Cola, Dettol, and many more have turned this once-in-a-lifetime event into a once-in-a-lifetime marketing opportunity.

Mahakumbh Mela began by acquiring 4,000 hectares along the riverbanks in Prayagraj. With a budget of ₹6,382 crore, it boosts tourism and local businesses and is set to generate a staggering revenue of over ₹20 lakh crore.

From established brands to startups almost every brand invested heavily in marketing at maha kumbh mela. Many established brands and startups have heavily invested in marketing at the Kumbh Mela, not just for visibility but also to provide value to visitors.

We have seen Coca-Cola making themselves present in every big or small events, and no doubt they were present at the mahakumbh too.
Coca-Cola launched an inspiring campaign called “Maidaan Saaf”, aimed at transforming plastic waste into something meaningful. As part of this initiative, Coca-Cola partnered with Go Rewise, Econscious, and ReKart to recycle over 10,000 kg of plastic waste, turning it into approximately 21,500 life jackets. These jackets were then distributed to sanitation workers, boatmen, and volunteers, ensuring their safety and visibility while they worked tirelessly at the Maha Kumbh Mela. This campaign not only addressed plastic waste but also highlighted the power of sustainability in creating real, impactful change.